CASE STUDIES
Salesforce delivery proven in real business operations.
Explore Salesforce programs delivered by Veri Cloud and loyalty solutions powered by Apex Loyalty, from AI-enabled service and unified customer data to multi-market commerce and connected loyalty experiences.
Teams we have delivered for
Centralized Post-Purchase Service Across the Migros Super App
Post-purchase requests across Migros Sanal Market, Migros Yemek, Migros Hemen, Mion, and Macro Online were spread across separate operational systems. Representatives had to switch between tools to resolve a single request, while customers lacked a consistent in-app self-service path.
Veri Cloud centralized case management, the agent workspace, CTI, in-app self-service, and Agentforce’s natural-language capabilities on Salesforce. First implemented for Migros Sanal Market, the solution was later extended across the services within the Migros Super App.
- ~500K
- CHATS / MONTH
- ~300K
- CUSTOMER REQUESTS / MONTH
- 2.5
- INITIAL IMPLEMENTATION
MONTHS
Approximate monthly volume managed through the solution.
01 / 03
Salesforce products
A Unified Customer View from Consideration to After-Sales
Customer interactions were distributed across web, mobile, showroom, call center, vehicle ownership, and after-sales systems. Ford Otosan needed to match these records, connect pre- and post-purchase behavior, and build segments that could support relevant communications throughout the customer lifecycle.
Veri Cloud built an end-to-end architecture using Data 360, Marketing Cloud Engagement, and Marketing Cloud Personalization. Identity resolution created unified profiles; behavioral and ownership data powered advanced segments, cross-channel journeys, and personalized web and mobile experiences.
- UNIFIED CUSTOMER PROFILES
- Records across touchpoints were matched under one customer identity.
- ADVANCED SEGMENTATION
- Segments were built from behavioral, lead, and vehicle ownership data.
- CROSS-CHANNEL JOURNEYS
- Email, SMS, push, web, mobile, and contact center interactions were connected.
- WEB & MOBILE PERSONALIZATION
- Experiences were personalized by customer behavior and segment.
01 / 03
Salesforce products
Multi-Country Sales and After-Sales Operations on Salesforce
BAT glo needed one platform to support field sales teams, local retailers, call center representatives, and the consumer e-commerce channel across Egypt, Azerbaijan, Northern Cyprus, and Algeria. The same environment had to cover both sales and after-sales processes for distinct user groups.
Veri Cloud built a Salesforce-based platform combining Sales Cloud for field sales, Experience Cloud for retailer operations, Service Cloud for call center and after-sales processes, and the Apex E-Commerce App for the consumer channel. Referral mechanics, including Bring a Friend, were also implemented.
- FIELD SALES AUTOMATION
- Sales Cloud supported field sales activities and processes.
- RETAILER OPERATIONS
- Experience Cloud provided access to retailer-facing sales and operational processes.
- CALL CENTER & AFTER-SALES
- Service Cloud supported customer and after-sales requests.
- B2C E-COMMERCE
- The consumer channel ran on Salesforce through the Apex Loyalty E-Commerce Platform.
- 2,500+
- PLATFORM USERS
- 4
- COUNTRY OPERATIONS
- 3.5MONTHS
- THREE-COUNTRY IMPLEMENTATION PHASE
01 / 03
Salesforce products
SOLUTION COMPONENT
Apex Loyalty E-Commerce Infrastructure
Embedded Salesforce and nCino Expertise for Banking and Lending
Fulton Bank
Architecture, custom development, and administration support within Fulton Bank’s project structure.
Fulton Bank’s Financial Services Cloud and nCino environment required additional expertise across architecture, custom Salesforce development, and platform administration. The specialists needed to work within the bank’s existing IT and project delivery model rather than provide short-term advisory support.
Veri Cloud provided a staff augmentation team of Salesforce and nCino specialists. For more than two years, the team worked within Fulton Bank’s IT and Salesforce structure, taking ownership of assigned user stories and tasks across architecture, Apex development, and administration.
- SALESFORCE & nCino ARCHITECTURE
- Technical architecture support across the Salesforce and nCino environment.
- CUSTOM SALESFORCE DEVELOPMENT
- Apex-based functionality developed when standard configuration was insufficient.
- PLATFORM ADMINISTRATION
- Day-to-day configuration, user management, and administration support.
- EMBEDDED DELIVERY MODEL
- Specialists worked within the bank’s existing project delivery processes.
- $30B+
- GROUP ASSETS
- 230+
- FINANCIAL CENTERS & ATMs
- 2+years
- OF SERVICE
01 / 03
Salesforce product
Platform
Capabilities
Ongoing Marketing Cloud Support and Development
sahibinden.com
sahibinden.com uses Marketing Cloud for high-volume, data-driven end-user communications. Its environment requires continuous updates to integrations, customer journeys, queries, automations, interaction logging, and campaign processes as new products, data requirements, and business rules emerge.
Veri Cloud provides ongoing support, solution engineering, and hands-on development. The work covers integration refactoring, user interaction logging, journey optimization, query and automation improvements, dynamic campaign management, and end-user communications for Otobid.
- INTEGRATION DEVELOPMENT & REFACTORING
- Integrations are updated for new data and use-case requirements.
- JOURNEY, QUERY & AUTOMATION OPTIMIZATION
- Customer journeys and their supporting technical structures are continuously improved.
- USER INTERACTION LOGGING
- Interactions are captured for journey monitoring and updates.
- DYNAMIC CAMPAIGN AUTOMATION
- Technical structures support automated campaign scenarios.
- 62.9M
- MONTHLY USERS
- 8M+
- ACTIVE LISTINGS
- ONGOING
- ENGAGEMENT
Platform scale as of July 2025.
01 / 03
Salesforce product
Capabilities
WHITE-LABEL LOYALTY, BUILT ON SALESFORCE
BORN FROM VERI CLOUDLoyalty, shaped around your business.
Apex Loyalty turns Veri Cloud's Salesforce expertise into a configurable, white-label platform for branded loyalty experiences across web, mobile, commerce, and CRM. The case studies below show it in action.
Multi-Market B2B Loyalty and Commerce with PepsiConnect
PepsiCo needed one scalable platform to strengthen retailer engagement and enable digital ordering across fragmented traditional trade networks in multiple European markets.
Using Apex Loyalty’s Salesforce-based infrastructure, Veri Cloud built PepsiConnect to bring B2B loyalty, incentives, promotions, and digital ordering into one shared platform.
Retailers earn rewards through purchases, sales targets, Perfect Store activities, and digital engagement. Veri Cloud continues to develop and govern the multi-market Salesforce environment.
- 6
- European markets
- 500K+
- Platform users
- 9M+
- API records processed daily
- 1
- Shared Salesforce org
The initial multi-market rollout was completed in five months.
01 / 03
Loyalty-Powered Ordering and Pharmacy Engagement with PharmaConnect
Haleon needed a scalable way to reach pharmacies beyond physical field coverage. Fragmented ordering, limited first-party visibility, and market-specific processes made it difficult to build consistent engagement across markets.
Built on Apex Loyalty, PharmaConnect combines digital ordering, loyalty, learning, rewards, and Perfect Store execution in one connected eB2B platform.
Market-specific catalogs, pricing, promotions, roles, and workflows support pharmacies, wholesalers, field teams, and administrators.
- 3
- Live markets: UAE, Saudi Arabia, Greece
- 4
- User groups
- 1
- Connected platform
- B2B + B2E
- Engagement model
Ordering, loyalty, learning, and field execution work together in one multi-market experience.
01 / 03
Channel Loyalty and Pet Owner Engagement with Royal Canin UP
Royal Canin needed one digital ecosystem to activate pet shops, veterinarians, and breeders, capture permission-based pet owner data, and address product authenticity concerns.
Built on Apex Loyalty, Royal Canin UP connects channel partners and pet owners in one Salesforce-backed ecosystem.
Targets, content, training, incentives, and rewards drive channel engagement, while consent-led journeys enable personalized pet owner communications. QR-based verification supports product authentication and creates a foundation for future B2C loyalty.
- +11%
- Incremental sales
- +47%
- Increase in customer retention
- 4
- Connected audiences
- 1
- Connected loyalty ecosystem
One platform connects channel activation, permission-based pet owner insight, personalized engagement, and product authentication.
01 / 03
We build on Salesforce, not just around it
We bring business requirements, Salesforce capabilities, custom development, integrations, and production operations into one delivery model.
BUSINESS REQUIREMENTS FIRST
We turn business processes into clear Salesforce scope, architecture, and delivery decisions.
NATIVE WHERE POSSIBLE, CUSTOM WHERE NEEDED
We start with standard Salesforce capabilities, adding Apex, Lightning Web Components, and automation only when requirements demand it.
BUILT FOR RELIABLE OPERATIONS
We define integrations, security, testing, release management, monitoring, and ownership before go-live.
What does your Salesforce environment need next?
Tell us where you are in your Salesforce journey and we'll map the next clear step, whether that is scoping an Agentforce pilot, replatforming a data layer, or building a delivery team.
You will be talking to
Ilkay Tuna
Business Requirement Manager, Veri Cloud