sahibinden.com Develops Its Marketing Cloud Operations with Veri Cloud
sahibinden.com is Türkiye's largest online classifieds marketplace. As of July 2025, the platform served 62.9 million monthly users and hosted more than 8 million active listings.
sahibinden.com works with Veri Cloud to support and develop the Salesforce Marketing Cloud environment used for its end-user communications. The engagement covers integration refactoring, user interaction logging, customer journey optimization, query and automation development, and automated dynamic campaign management.
- 62.9M
- MONTHLY USERS
- 8M+
- ACTIVE LISTINGS
- Ongoing
- ENGAGEMENT
01 / CHALLENGE
High-volume, data-driven end-user communications.
sahibinden.com uses Salesforce Marketing Cloud for high-volume, data-driven end-user communications.
The Marketing Cloud environment requires:
- Existing integrations to be updated for new requirements,
- User interactions to be logged accurately,
- Customer journeys to be adjusted for new scenarios,
- Queries and automations to be optimized,
- Automated dynamic campaign processes to be developed,
- Communication requirements for new products and services to be supported.
Some requirements can be managed through standard Marketing Cloud configuration. More advanced scenarios require hands-on development, integration engineering, and platform expertise.
02 / SOLUTION
Ongoing engineering across the Marketing Cloud environment.
Veri Cloud provides ongoing support, solution engineering, and development services for sahibinden.com's Marketing Cloud environment.
The scope includes:
- Analyzing and refactoring existing integrations,
- Updating integrations for new data and use-case requirements,
- Developing structures that capture user interactions,
- Refactoring customer journeys around new scenarios and business rules,
- Optimizing the queries and automations that support those journeys,
- Developing the technical structures required for automated dynamic campaign management,
- Supporting ongoing platform, data, and integration requirements.
When a requirement cannot be addressed through standard Marketing Cloud tools, Veri Cloud provides hands-on development support.
Customer journey optimization
Customer journeys are updated as user behavior, campaign requirements, and business rules change.
Journey structures, queries, and automations are reviewed together to ensure that communication processes use the required data and logic.
User interaction logging
Structures are developed to capture user interactions. These records are used to monitor and update customer journeys.
Automated dynamic campaign management
Dynamic campaign structures are developed to manage different user and campaign scenarios automatically.
Support for Otobid
The Marketing Cloud scope also covers end-user communications for Otobid, sahibinden.com's online vehicle auction service.
03 / RESULTS
What changed in the operation.
- Ongoing support and development
- Veri Cloud supports sahibinden.com's Marketing Cloud environment and develops it around new technical requirements.
- Integration refactoring
- Existing integrations are refactored to support new data and business requirements.
- User interaction logging
- User interactions are captured for use in customer journeys and journey monitoring.
- Journey, query, and automation optimization
- Customer journeys and the supporting queries and automations are updated for new scenarios and business rules.
- Automated dynamic campaign management
- Automated campaign structures are developed to manage different user and campaign scenarios.
- Support for Otobid communications
- The Marketing Cloud scope includes end-user communications for Otobid.
SALESFORCE PRODUCTS
CAPABILITIES
Do you need ongoing support and development for your Marketing Cloud environment?
You will be talking to
Ilkay Tuna
Business Requirement Manager, Veri Cloud